Biophilic Design

KETURAH is a luxury wellness real-estate brand based in Dubai, UAE, developed under MAG Group Holding (a group founded 1978; KETURAH itself founded 2022). Its central proposition is that true luxury is measured in health and wellbeing rather than square metres — captured in the tagline "The Wealth of Wellbeing" and the proprietary living philosophy "Bio Living." The brand couples biophilic design and the WELL Building Standard (via a partnership with Delos) with…

pptx). • Governance artefacts referenced: "Keturah Doctrine", "Brand Manifesto", "Spiritual Intelligence Framework", ÉCRU Elements brand-voice system. — Moderate; require management confirmation of official status. 3. Vision & philosophy • Core philosophy: "The essence of wealth transforms into the luxury of personal well-being." — Moderate. • Positioning: the "New Luxury – Bio Living"…

8. Landscape, nature & biophilia Biophilic design is foundational; planting/tree programmes (incl. Thailand tree procurement), parks and "ecological spine"/hillside villa landscapes (Syria/Wadara), healing/sensory landscapes, and Ras Al Khor Wildlife Sanctuary adjacency at Keturah Resort. 9. Community, family & culture Members-only clubhouses, kids' clubs with organic gardening, education…

Identity: T1985 · Compiled: 2026-07-14. 1. Purpose & ambition KETURAH's stated ambition is to redefine luxury real estate around human wellbeing and to become one of the top global luxury-wellness real-estate brands, expanding from MENA dominance (Dubai, Abu Dhabi, Riyadh) to global gateways (London, Miami, Singapore) and Tier-1 cities. — Moderate (AI extract of executive presentation). 2. Core philosophy (confirmed quotations) • "The essence of wealth…

Identity: T1985 · Compiled: 2026-07-14. Bio Living is KETURAH's signature proprietary concept; this report consolidates every definition found and flags version/currency conflicts. 1. Official / strongest definition Bio Living is a living philosophy inspired by biophilic design — "the practice of creating architecture and interiors that enable residents to connect with surrounding nature." It was introduced with Keturah Reserve..

and international (Stabio). • Earliest vs latest documented use in corpus: earliest clear articulation tied to Reserve documentation; latest in 2026 lifecycle asset (dated 2026-04-19). Precise first-publication date is a gap requiring the original Reserve launch material. 4. Applications • Architecture/interiors: circadian lighting, open-plan biophilic layouts, Keturah Stone, zero-paint. • Landscape: planting/biophilia, healing/sensory landscapes,…