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Keturah Ardh Project Research - Key Findings Project Overview • Project Value: $6 billion USD • Location: Al Rowaiyah First District, Dubai • Size: 18.47 million square feet • Timeline: 2-7 years completion (phased development) Partnership Details • Partners: MAG Group Holding (UAE) & CITIC Limited (China) • MAG Group: Founded in 1978, portfolio valued at $3 billion, ongoing sales $5 billion, developments $17 billion • CITIC: Chinese state-owned conglomerate, manages assets exceeding $1.67 trillion, first entry into Dubai luxury property Development Timeline • Infrastructure & Mobilization: Q2-Q3 2025 • Phase 1: Q4 2025 (Keturah Ardh Couture Art brand) • Phase 2: Q1 2026 • Subsequent phases: Through 2027 Project Features • Mixed-use residential development • Plots, villas, residences, educational institutes, hotels • Plot sizes: 50,000 to 200,000 square feet • More than 100,000 trees planned • Collaboration with global architects, designers, fashion brands, artists Key Personnel • Moafaq Al Gaddah: Founder and Chairman, MAG Group Holding • Yang Jianqiang: Chairman, CITIC Construction Market Context • Dubai luxury property market showing sustained momentum • Q1 2025: Nearly 590 transactions for properties ≥ Dh20 million ($5.4M) • 7,200 millionaires arrived in UAE in 2024 • Shortage of luxury homes: $10M+ properties fell 40% to 2,491 units Sales & Marketing Updates (July 2025) • Master Agency: Fam Properties appointed as exclusive master agency for Phase 1 • Project Value Update: $16 billion (AED 60 billion) - updated from initial $6 billion announcement • Phase 1 Details: • 93 well-planned clusters • 558 luxury townhouse plots • Residential plots with permits to build luxury townhouses • Attractive payment plans available Project Positioning • Dubai's first heritage-wellness integrated luxury community • Combines traditional Arabic architectural principles with modern wellness innovation • Self-contained lifestyle community • Mature landscaping with trees from Italy, Spain, Thailand, and Africa Market Performance Insights • Heritage-wellness integration segment leading in performance and investor interest for 4 years • Luxury townhouse plots in such communities are "most in-demand, hardest-to-find asset" • Strong focus on long-term value creation Key Quotes • Firas Al Msaddi (CEO, Fam Properties): "Genuine heritage-wellness integration is limited, and plots for luxury townhouses in such communities are by far the most in-demand"