A cleaned text extract from the T1985 archive, shown for source transparency. This is one of the documents T1985 Intelligence draws on. Restricted, financial, and personal material is excluded from public view.
PRESS RELEASE - FOR IMMEDIATE RELEASE MAG APPOINTS FÄM PROPERTIES AS EXCLUSIVE SALES PARTNER FOR PHASE ONE OF AED 60 BILLION KETURAH ARDH MASTER COMMUNITY First Phase Launches 93 Exclusive Clusters Containing 558 Premium Townhouse Plots with AED 1 Billion Sales Target Dubai, UAE - July 20, 2025 - MAG, one of Dubai's most established luxury developers with over four decades of construction excellence, today announced the appointment of Fäm Properties as the exclusive sales partner for Phase One of Keturah Ardh, the developer's most ambitious residential project to date. This landmark partnership combines MAG's proven development expertise with Fäm Properties' specialized luxury real estate capabilities to launch the first phase of what will become Dubai's premier wellness-integrated master community. The AED 60 billion Keturah Ardh master community represents MAG's vision for the future of luxury residential living, where wellness, sustainability, and multi-generational family life converge within an unprecedented scale of premium development. Phase One introduces 93 exclusive clusters containing 558 premium townhouse plots, with individual plot sizes ranging from 50,000 to 200,000 square feet - among the largest residential plots available in Dubai's luxury real estate market. "The appointment of Fäm Properties as our exclusive sales partner for Keturah Ardh Phase One reflects our commitment to ensuring that every aspect of this extraordinary development meets the highest standards of excellence," said Talal Moafaq Al Gaddah, Chairman of MAG. "Their expertise in luxury real estate transactions and client relations perfectly complements our development capabilities, creating a partnership that will deliver exceptional value to investors and future residents alike." The exclusive partnership positions Fäm Properties as the sole sales channel for Phase One, which targets AED 1 billion in sales through the marketing of premium townhouse plots designed to accommodate 3, 4, 5, and 6 bedroom residences. This unprecedented variety in plot configurations and sizes provides families with unmatched flexibility in creating bespoke luxury homes within Dubai's first master community designed around the Keturah BlueZone Protocol™. "We are honored to partner with MAG in bringing Keturah Ardh to market," said Firas Al Msaddi, CEO of Fäm Properties. "This development represents everything we believe luxury real estate should be - innovative, wellness-focused, and designed to enhance family life across generations. Our exclusive partnership ensures that investors receive the personalized attention and market expertise that an opportunity of this caliber deserves." Revolutionary Wellness Integration Keturah Ardh distinguishes itself in Dubai's competitive luxury real estate market through its integration of the Keturah BlueZone Protocol™, a comprehensive approach to community design based on research from the world's longest-living and happiest populations. This wellness integration extends beyond traditional amenities to encompass every aspect of community planning, from air quality optimization and natural lighting design to social spaces that encourage multi-generational interaction and community connection. The development's bio-living principles ensure that luxury and environmental responsibility work in harmony, with sustainable materials, energy-efficient systems, and water conservation technologies that reduce environmental impact while enhancing resident comfort and reducing long-term living costs. Over 100,000 trees will be integrated throughout the community, creating natural cooling, improving air quality, and providing the kind of natural environment that supports both physical and mental wellness. "Keturah Ardh represents our belief that true luxury extends beyond material possessions to encompass holistic family wellness and community connection," explained Al Gaddah. "Every design decision, from the generous plot sizes to the community layout, has been made with the goal of creating an environment where families can thrive across generations." Unprecedented Scale and Scope The AED 60 billion total project value reflects the unprecedented scale and ambition of Keturah Ardh, which will ultimately include multiple phases of development culminating in a Mini Downtown featuring 33 towers that will serve as the community's commercial and cultural heart. Phase One's focus on premium townhouse plots provides the foundation for this larger vision, establishing the community's character and setting the standard for all future development phases. The 93 clusters have been strategically positioned throughout the master community to maximize privacy and natural light while ensuring optimal access to shared amenities and infrastructure. Each cluster contains between 2 and 13 individual townhouse plots, with the variety in cluster sizes providing different community experiences while maintaining the overall coherence of the development vision. MAG's role as master developer ensures that every aspect of infrastructure, utilities, and community planning meets international standards for luxury development. The company's four-decade track record in Dubai's construction industry provides investors with confidence in project delivery, timeline adherence, and quality standards that protect and enhance investment value. Strategic Market Positioning The launch of Keturah Ardh Phase One comes at a time when Dubai's luxury real estate market continues to demonstrate strong growth and international appeal. The development's unique combination of wellness integration, unprecedented plot sizes, and master community amenities positions it to capture premium market share while establishing new standards for luxury residential development in the region. "The Dubai luxury real estate market has evolved significantly over the past decade, with discerning buyers increasingly seeking developments that offer more than just premium finishes and prime locations," noted Al Msaddi. "Keturah Ardh addresses this evolution by providing a complete lifestyle ecosystem that supports family wellness, financial growth, and community connection." The exclusive partnership between MAG and Fäm Properties ensures that the sales process reflects the same standards of excellence that define the development itself. Fäm Properties' expertise in high-value real estate transactions, combined with their understanding of the luxury market's unique requirements, provides investors with personalized service and market insights that enhance the investment experience. Development Timeline and Future Phases Phase One plot sales launch in Q3 2025, with the first residents expected to begin construction of their custom homes in early 2026. The development timeline reflects MAG's commitment to quality and attention to detail, with each phase carefully planned to ensure that community amenities and infrastructure are completed in advance of resident occupancy. Following the successful launch of Phase One, MAG plans to introduce low-rise buildings in November 2025, expanding the community's housing options while maintaining the focus on wellness integration and luxury living. Subsequent phases will include the gradual development of the Mini Downtown, which will feature retail, dining, cultural, and business facilities that serve both residents and the broader Dubai community. "Our phased approach to development ensures that each stage of Keturah Ardh builds upon the success of previous phases while maintaining the community's exclusive character and high standards," explained Al Gaddah. "This methodology has served us well throughout our four decades in Dubai's construction industry, and it will ensure that Keturah Ardh exceeds the expectations of residents and investors alike." Investment Opportunity and Market Impact The AED 1 billion Phase One sales target reflects both the scale of the opportunity and the confidence that MAG and Fäm Properties have in the market's response to this unique development. Conservative market analysis suggests significant appreciation potential based on Dubai's continued growth as a global luxury destination, the unique market position of wellness-integrated luxury communities, and the scarcity value created by the unprecedented plot sizes and exclusive community features. The investment opportunity extends beyond traditional real estate appreciation to encompass lifestyle and family legacy benefits that are increasingly important to luxury market participants. The multi-generational design philosophy and wellness integration create value propositions that resonate with families seeking long-term lifestyle solutions rather than simply premium real estate acquisitions. "Keturah Ardh represents a new category of luxury real estate investment - one that combines financial opportunity with lifestyle enhancement and family wellness," said Al Msaddi. "Our exclusive partnership with MAG ensures that investors receive not just access to premium plots, but comprehensive support throughout their investment journey and beyond." About MAG Founded in 1978, MAG has established itself as one of Dubai's most trusted luxury developers, with a portfolio that includes some of the emirate's most prestigious residential and commercial developments. The company's four-decade track record encompasses over 15,000 residential units and numerous landmark commercial projects, with a consistent focus on quality, innovation, and customer satisfaction. MAG's development philosophy centers on creating communities that enhance residents' quality of life while providing strong investment returns. The company's expertise spans all aspects of luxury development, from initial concept and design through construction, delivery, and ongoing community management. About Fäm Properties Fäm Properties has established itself as Dubai's premier luxury real estate specialist, with expertise in high-value transactions and personalized client service that reflects the standards expected by the luxury market. The company's approach combines market knowledge, transaction expertise, and client relations capabilities that ensure exceptional outcomes for both buyers and sellers in Dubai's competitive luxury real estate environment. The company's selection as exclusive sales partner for Keturah Ardh Phase One reflects their proven ability to handle complex, high-value real estate opportunities while maintaining the personalized service standards that luxury clients expect and deserve. About Keturah Keturah represents the evolution of luxury living, with a brand philosophy that extends beyond traditional real estate development to encompass holistic family wellness, community connection, and environmental responsibility. The Keturah portfolio, valued at $5 billion, includes Keturah Reserve, Keturah Resort, Keturah Bahar, and Keturah Ardh, each designed to provide unique lifestyle experiences while maintaining the brand's commitment to excellence and innovation. The Keturah BlueZone Protocol™ represents the brand's commitment to creating communities that support longevity, wellness, and family happiness based on research from the world's healthiest and happiest populations. This approach to community design sets Keturah developments apart in the luxury real estate market while providing residents with environments that enhance their quality of life across generations. Media Contact: MAG Corporate Communications Phone: +971 4 XXX XXXX Email: [contact redacted] Sales Inquiries: Fäm Properties - Exclusive Sales Partner Phone: +971 4 XXX XXXX Email: [contact redacted] High-resolution images, video content, and additional media resources are available upon request. Editor's Notes: • Keturah Ardh is MAG's flagship wellness-integrated master community • Phase One features 93 exclusive clusters containing 558 premium townhouse plots • Plot sizes range from 50,000 to 200,000 square feet • Total project value: AED 60 billion • Phase One sales target: AED 1 billion • Fäm Properties serves as exclusive sales partner for Phase One • Development incorporates Keturah BlueZone Protocol™ for wellness integration • Launch timeline: Q3 2025 for Phase One plot sales