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KETURAH COMPLETE MASTER PLAN Document Code: KETURAH-PR-T-MAG-2025-JULY-21-MEDIA DEPARTMENT- MASTER PLAN V1 Date: November 27, 2025 Status: FINAL - INTEGRATED HIERARCHY & GOVERNANCE EXECUTIVE SUMMARY The Keturah Master Plan represents a comprehensive luxury wellness ecosystem across Dubai, comprising five distinct projects unified by the “Four Kingdoms” philosophy. Each project embodies a specific dimension of wellbeing while contributing to the Complete Wealth of Wellbeing vision. MASTER PLAN HIERARCHY & GOVERNANCE Ardh Community Structure Governance Model Entity Role Responsibilities MAG International Master Developer of Ardh Community Overall planning, infrastructure, utilities, master approvals, community-wide compliance Keturah Enclave Developer & Brand Curator Initial launch & branding of Keturah-branded townhouses, design standards, infrastructure within Keturah zone Townhouse Owners Residents Adherence to Keturah design guidelines for all modifications COMPLETE PROJECT PORTFOLIO 1. KETURAH RESERVE (THE TERRESTRIAL KINGDOM) Focus: Mental Wellness & Transformational Spaces Location: Meydan Area Type: Ultra-Luxury Villas / Mansion Plots Unit Sizes: 5,000–47,000 sqft (mansion plots) Key Features: 10,000 ancient olive trees (25-2,800 years) Private sanctuary with sky gardens Eco-luxury gated community AI-enabled monitoring 77 luxury vehicles fleet Target Audience: UHNWIs, investors, luxury villa buyers Timeline: Q3-2027 → Q1-2028 Unit Type Count Sales Status Apartments 540 units 44% sold Townhouses 93 plots 100% sold Villas 90 units TBD 2. KETURAH RESORT BY RITZ-CARLTON (THE MARINE KINGDOM) Focus: Physical Wellness & Waterfront Living Location: Dubai Canal / Creek Harbour Type: Creekside Resort / Luxury Residences Unit Sizes: 2BR–5BR apartments, 2,500+ sqft villas Key Features: Ritz-Carlton legendary service Private beach club Wellness center & spa Co-working center Fine dining restaurants Rolls Royce service included Target Audience: HNWIs, international investors, resort-lifestyle seekers Timeline: Q3-2027 → Q1-2028 Unit Type Count Sales Status Branded Residences 249 units 70% sold Ultra-Luxury Mansions 12 units 40% sold 3. KETURAH BAHR (THE HUMANITY KINGDOM) Focus: Environmental Wellness & Exclusive Island Living Location: Integrated with Resort Type: Beach Club + Private Mansion Plots Unit Sizes: Mansion plots (variable) Key Features: 400 sqm private beach plots per mansion owner 80 sqm private facilities per plot Private marina & jetties Exclusive leisure facilities Unobstructed Arabian Gulf views Target Audience: Ultra-luxury buyers, yacht/jet owners, lifestyle-focused HNWIs Timeline: Q4-2027 → Q1-2028 4. KETURAH COUNTRYSIDE WELLNESS OFFICES (THE PROFESSIONAL KINGDOM) Focus: Premium Workspace & Business Wellness Location: Near Meydan / Accessible via main roads Type: Office / Business / Wellness Hub Unit Sizes: Offices 400–600 sqm, 20% balcony space Key Features: AI-enabled business centers Premium dining facilities Wellness amenities Landscaped Ritz-Carlton garden Grade-A office suites Target Audience: Corporates, family offices, investors, luxury workspace clients Timeline: Q4-2027 → Q1-2028 5. KETURAH-BRANDED GATED TOWNHOUSES (THE AVIFAUNA KINGDOM) Focus: Spiritual Wellness & Intergenerational Living Location: Within Ardh Community (MAG International Master Plan) Type: Townhouse-Plot Community Unit Sizes: 1,530–5,003 sqft plots Governance Structure: 1. MAG International (Master Developer): Oversees entire Ardh community master plan 2. Keturah (Enclave Developer): Manages branded gated zone with strict design standards 3. Townhouse Owners: Required to follow Keturah design guidelines Key Features: 93 clusters, 558 plots Wellness-oriented community Flexible design within Keturah guidelines Pedestrian-friendly layout Community hub with amenities Target Audience: Families, mid-luxury buyers, first-time luxury homeowners Timeline: Q3-2027 → Q1-2028 (15-month cluster build) MASTER PLAN SPATIAL LOGIC 1. Reserve as Flagship Located in Meydan, gated, ultra-exclusive Centralized as high-end anchor near natural green areas Ensures maximum privacy and exclusivity 2. Resort along the Creek / Canal Linked to Reserve for lifestyle synergy Physically positioned along waterfront Incorporates Ritz-Carlton hospitality, wellness, co-working, beach club 3. Bahr Beach Club Exclusive leisure amenity for Reserve & Resort mansion owners Private marina + wellness facilities Serves high-end lifestyle requirements 4. Countryside Wellness Offices Surrounding Reserve or nearby arterial roads Connects Meydan → Downtown / DIFC Offices integrated with landscaped gardens and AI facilities 5. Ardh Community (Keturah Enclave) Positioned as entry/mid-luxury housing segment Supports brand funnel: families → potential upsell to higher-end offerings Shared amenities, wellness, landscaped streets MASTER PLAN INTEGRATION Flow of Experience Arrival → Reserve Villas / Ardh Townhouses → Creekside Resort → Bahr Beach Club → Wellness Offices This ensures a cohesive brand experience from mid-luxury entry to ultra-luxury sanctuary. Infrastructure & Connectivity Primary roads linking Meydan → Dubai Canal / Creek Harbour → DIFC / Downtown Dubai Private access for mansion owners Separate service routes for offices/resort Proximity to luxury retail, private aviation hubs, marinas MARKETING & PR POSITIONING Project Positioning Key Message Reserve Exclusive Sanctuary & Ultra- Luxury Living “Your private oasis of mental clarity” Resort Waterfront Lifestyle & Ritz- Carlton Standard “Where physical wellness meets legendary service” Bahr Private Beach & Leisure Club “Environmental wellness, exclusively yours” Offices Premium AI-Enabled Workspaces “Where business meets wellbeing” Ardh Townhouses Accessible Luxury, Wellness Community “Spiritual wellness for the whole family” BRAND COHESION STRATEGY For Keturah-Branded Townhouses within Ardh Messaging Clarity: Promote as exclusive, branded, design-controlled enclave within larger Ardh community Emphasize elevated lifestyle, design excellence, cohesive architecture Visual Presentation: All marketing assets must clearly delineate Keturah zone Showcase unique, unified identity Illustrate integration into broader Ardh master plan Brand Control: Emphasize controlled design standards as key benefit Assure buyers that luxury positioning will be preserved Highlight architectural guidelines as value protection IMPLEMENTATION ROADMAP Phase 1: Visualization & 3D Renderings Generate full master plan maps with all five projects Show plots, villas, offices, and resort layout Create interactive 3D walkthroughs Phase 2: Sales Dashboard Integration Include units, plots, pricing Real-time reservation tracking per project Performance analytics Phase 3: PR & Marketing Kit Tailor messaging per project Target local & global HNWI, investors, lifestyle audiences Multilingual versions (English, Arabic, Chinese Mandarin) Phase 4: Compliance & Regulatory Verify freehold zones Building permits Mixed-use development compliance Phase 5: AI Implementation Automate sales updates PR campaign management Multi-platform content distribution Performance monitoring TOTAL PORTFOLIO VALUE Current Portfolio Value: 25 billion Market Position: Top 10 luxury real estate brand in Dubai CONTACT INFORMATION Master Developer (Ardh Community): MAG International Brand Developer: Keturah Parent Company: MAG Group (founded 1978, 47-year legacy) For media inquiries and investor relations, please contact the Keturah Media Department. Document prepared by: Manus AI For: Keturah Media Department Classification: Internal Strategic Document 5billion ∗∗TargetPortfolioValue : ∗∗