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Ketyrah AI Hub - Brand Guidelines Version 1.0 | November 2025 !Brand Cover Table of Contents 1. Brand Story & Mission 2. Logo System • Primary Logo • Secondary Logo (Monogram) • Clear Space & Sizing • Incorrect Usage 3. Color Palette • Primary & Secondary Colors • Color Combinations 4. Typography • Primary Font System • Hierarchy & Usage 5. Design Elements • Geometric Patterns • Photography Style • Iconography 6. Stationery System • Letterhead • Business Cards • Envelopes • Notebooks • Folders 7. Digital Applications • Email Signature • PowerPoint Template 8. Environmental Graphics • Office Signage • QR Code Artwork 9. Brand Applications • ID Cards • Merchandise 1. Brand Story & Mission Mission: To empower Syria and the wider region through cutting-edge AI innovation, fostering a new generation of tech talent and creating solutions that drive progress. Vision: To be the leading AI hub in the Middle East, recognized for excellence, collaboration, and transformative impact. Values: • Innovation: Pushing the boundaries of what's possible with AI. • Collaboration: Building a community of thinkers and creators. • Excellence: Striving for the highest standards in all we do. • Accessibility: Making AI education and tools available to all. 2. Logo System The Ketyrah AI Hub logo is the primary identifier of our brand. It combines a modern, tech-inspired monogram with a clean, professional wordmark. Primary Logo The full logo should be used in most applications. !Primary Logo Secondary Logo (Monogram) The "K" monogram, featuring a circuit pattern, can be used as a standalone element in specific contexts where the full logo is not necessary, such as favicons or social media profiles. Clear Space & Sizing To ensure the logo's integrity, always maintain a minimum clear space around it, free of other elements. The clear space is equal to the height of the "K" monogram. Incorrect Usage To maintain brand consistency, never alter the logo in any of the following ways: • Do not stretch or distort. • Do not change the colors. • Do not rotate or re-angle. • Do not add drop shadows or other effects. 3. Color Palette Our color palette is designed to be modern, professional, and inviting. It balances the strength of our parent brand with the warmth and innovation of the AI Hub. !Color Palette Primary & Secondary Colors • Primary Purple (#8B5FBF): Connects us to the Keturah brand family. • Off-White (#FAF9F6): Provides a clean, modern backdrop. • Beige (#E8DDD0): Adds warmth and approachability. • Dark Brown (#5C4033): Used for text and grounding elements. Color Combinations Use approved color combinations to ensure readability and brand consistency. 4. Typography Our typography system is clean, modern, and highly legible, reflecting our tech-forward identity. !Typography System Primary Font System We use a modern sans-serif font (such as Inter or Poppins) for all brand communications. This ensures a consistent and professional look across all platforms. Hierarchy & Usage • Headings: Bold and impactful. • Body Text: Clean and readable. • Captions: Small and unobtrusive. Follow the specified hierarchy to create clear and organized documents. 5. Design Elements Our design elements are inspired by technology and Swiss design principles, creating a unique and recognizable visual language. Geometric Patterns We use diagonal lines and abstract geometric shapes to create dynamic and modern compositions. Photography Style Our photography is professional, bright, and focuses on collaboration, technology, and modern office environments. Iconography Icons are line-based, minimal, and tech-forward, used to communicate concepts quickly and clearly. 6. Stationery System Our stationery system is designed to be professional, cohesive, and reflective of our brand identity. Letterhead !Letterhead Mockup Technical Drawing: Letterhead Specification Business Cards !Business Cards Mockup Technical Drawing: Business Card Specification Envelopes !Envelopes Mockup Notebooks !Notebook Mockup Folders !Folder Mockup 7. Digital Applications Our digital presence is clean, modern, and user-friendly. Email Signature !Email Signature Mockup PowerPoint Template !PowerPoint Template Mockup 8. Environmental Graphics Our office environment is an extension of our brand, with professional and inspiring graphics. Office Signage !Office Signage Mockup QR Code Artwork Our office features 6 unique QR code artworks, each with a specific purpose and location. !QR Artwork Floor Plan Technical Drawing: QR Artwork Specifications 9. Brand Applications Our brand extends to a range of high-quality merchandise and employee items. ID Cards !ID Card Mockup Merchandise !Merchandise Mockup End of Document