C01 Project Classification

Checklist: Project Classification Instructions Use this checklist to determine the official classification tier for a new Keturah project. This tier dictates governance, resource allocation, and certification requirements as defined in the Keturah Master Playbook. Project Name: [Enter Project Name] Assessor: [Your Name] Date: [Date] Step 1: Determine Development Value Calculate the total estimated development value (GDV) for the project. Estimated GDV (in AED): [Enter Amount] Based on the GDV, select the corresponding value bracket: • [ ] > 5 Billion AED • [ ] 1 Billion - 5 Billion AED • [ ] 500 Million - 1 Billion AED • [ ] < 500 Million AED Step 2: Determine Strategic Importance Assess the project's strategic importance to the Keturah brand portfolio. • [ ] Flagship / Landmark: A project of significant scale and visibility that will define the brand for years to come (e.g., Keturah Creek, a new city district). • [ ] Signature: A high-profile, significant project that enhances the brand's reputation (e.g., a luxury resort, a large residential community). • [ ] Collection: A boutique or niche project that complements the portfolio (e.g., a collection of exclusive villas, a specialized wellness center). • [ ] Essentials: A smaller-scale project that extends the brand's reach and accessibility. Step 3: Determine Final Classification Tier Use the matrix below to determine the final project tier. In case of conflict between GDV and Strategic Importance, the higher tier prevails. Tier Development Value Strategic Importance Final Selection 1 > 5 Billion AED Flagship / Landmark [ ] 2 1 - 5 Billion AED Signature [ ] 3 500M - 1B AED Collection [ ] 4 < 500M AED Essentials [ ] Final Project Classification Based on the assessment above, this project is officially classified as: TIER [Enter Final Tier Number] Next Steps 1. [ ] Record the official Tier in the project's Vision Statement and all subsequent governance documents. 2. [ ] Review the specific requirements for this Tier in the Keturah Master Playbook regarding: • [ ] Required Certifications (WELL, LEED) • [ ] Governance & Approval Workflows • [ ] Marketing Investment & Agency Structure 3. [ ] File this completed checklist in the project's central documentation repository. Assessor Signature: Project Director Approval: File Reference: C01 project classification.md Owner: Project Director