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MAG x Keturah Sales Intelligence Report Source: Daily Sales Report Power BI Dashboard Report Date: 30 January 2026 Author: Manus AI Classification: Operational Intelligence Executive Summary This document captures a point-in-time snapshot of the MAG x Keturah real estate portfolio performance as extracted from the live Power BI dashboard. The dashboard is continuously updated and serves as the Single Source of Truth (SSOT) for sales analytics, collections tracking, and market intelligence across all projects. 1. Portfolio Overview 1.1 Consolidated Performance Metrics Metric Value Total Units 3,703 Total Area (sq.ft) 7,544,843 Total Sales Value (AED) 16,307,740,877 Percentage Sold 82% Units Available 674 Available Area (sq.ft) 1,976,611 Available Value (AED) 7,408,819,772 Units Sold 3,029 Sold Area (sq.ft) 5,568,232 Sold Value (AED) 8,898,921,105 Total Receipts (AED) 5,019,241,586 Collection Rate (% Paid) 56.4% 1.2 Sales Velocity (as of 30-Jan-2026) Period Units Sold Sales Value (AED) Today 0 0 Week-to-Date (WTD) 3 2,808,400 Month-to-Date (MTD) 22 123,945,475 Year-to-Date (YTD) 22 123,945,475 2. Project-Level Performance 2.1 Summary by Project Group Project Group No. of Units Total Area (sq.ft) Total Sales Value (AED) % Sold Available Units Sold Units Receipts (AED) % Paid MAG CITY 1,598 1,867,589 1,770,318,936 100% 0 1,598 1,709,555,806 96.6% KETURAH RESERVE (MAG PARK) 716 2,218,955 5,666,267,340 56% 317 399 1,684,499,194 53.8% KETURAH RESORTS (RITZ CARLTON) 205 1,111,253 6,258,352,658 56% 91 114 1,000,598,994 43.5% MAG 22 22 75,383 105,445,955 100% 0 22 103,802,831 98.4% MAG 330 653 567,378 728,881,855 98% 12 641 272,730,185 38.6% MAG 777 266 203,472 323,614,285 56% 118 148 67,233,609 42.3% Stabio Garden Living by Keturah 150 182,588 595,218,024 29% 106 44 42,252,339 25.0% Keturah Ardh Phase I - TH Plots 93 1,318,224 859,641,825 68% 30 63 138,568,628 24.9% 3. Detailed Property Analysis 3.1 The Ritz-Carlton Residence - Keturah (Summary) Property Code Total Units Total Area (sq.ft) Total Sales Value (AED) % Sold Available Sold Receipts (AED) % Paid KETURAH RESIDENCES (Total) 193 590,388 2,867,931,658 57% 83 110 798,760,840 47.2% Keturah B1 11 50,073 225,830,165 100% 0 11 99,897,184 44.2% Keturah B2 11 49,628 246,247,202 91% 1 10 120,842,745 54.5% Keturah C2 17 58,500 236,195,010 100% 0 17 95,484,511 40.4% Keturah C3 17 58,500 237,547,499 100% 0 17 107,463,114 45.2% Keturah C4 11 50,607 209,328,910 100% 0 11 96,831,285 46.3% Keturah G1 49 105,792 532,220,642 59% 20 29 162,347,099 48.6% Keturah G2 49 105,791 562,581,230 31% 34 15 115,894,902 50.6% Keturah G3 28 111,499 617,981,000 100% 0 28 - - Key Insight: Keturah B1, C2, C3, and C4 are fully sold (100%). Keturah G2 has the lowest sell-through at 31%, representing an opportunity for focused sales efforts. 3.2 Keturah Reserve Residences (Summary) Property Code Total Units Total Area (sq.ft) Total Sales Value (AED) % Sold Available Sold Receipts (AED) % Paid KETURAH RESERVE RESIDENCES (Total) 533 981,698 3,252,042,535 44% 300 233 643,935,274 44.6% MU-001 156 204,559 686,183,198 47% 82 74 141,000,423 46.7% MU-002 117 211,422 751,872,810 15% 100 17 80,390,628 36.4% MU-009 65 135,666 424,566,060 63% 24 41 111,357,071 45.3% MU-010 65 135,722 405,458,570 69% 20 45 132,280,166 51.4% MU-011 65 147,423 513,871,990 40% 39 26 89,940,773 40.6% MU-012 65 146,906 470,089,907 46% 35 30 88,966,213 45.4% Key Insight: MU-002 has the lowest sell-through at 15%, indicating a potential pricing or positioning issue requiring strategic review. 3.3 Stabio Garden Living by Keturah (Summary) Building Code Total Units Total Area (sq.ft) Total Sales Value (AED) % Sold Available Sold Receipts (AED) % Paid STABIO GARDEN LIVING (Total) 150 182,588 595,218,024 29% 106 44 42,252,339 25.0% SGLK-A1-1 6 7,152 24,896,717 50% 3 3 3,370,923 28.3% SGLK-A1-2 14 17,856 61,718,860 36% 9 5 5,563,039 29.1% SGLK-A2 9 11,479 33,306,973 100% 0 9 - - SGLK-B1 3 4,289 14,955,440 100% 0 3 - - SGLK-B2 1 3,466 12,020,725 100% 0 1 1,925,600 16.0% SGLK-B3 19 26,586 93,682,902 100% 0 19 - - SGLK-C1 14 15,028 52,855,312 93% 1 13 14,372,620 29.8% SGLK-C2 13 14,748 53,619,088 54% 6 7 6,675,665 28.7% SGLK-C3 12 14,956 49,985,699 83% 2 10 9,185,149 23.6% SGLK-C4 14 15,030 45,021,848 29% 10 4 0 0.0% SGLK-C5 12 15,033 43,805,373 8% 11 1 1,159,344 20.0% SGLK-D2 24 23,594 71,633,852 100% 0 24 - - SGLK-G1 3 3,955 11,325,264 100% 0 3 - - SGLK-G2 6 9,416 26,389,969 100% 0 6 - - Key Insight: SGLK-C5 has the lowest sell-through at 8%, while multiple buildings (SGLK-A2, B1, B3, D2, G1, G2) are fully sold. 4. Market Intelligence 4.1 Top 10 Nationalities (Month-to-Date) Rank Nationality No. of Units Sales Value (AED) % of MTD Sales 1 Syrian Arab Republic 5 50,297,000 41.13% 2 Dominica 2 22,078,000 18.05% 3 Corporate Booking 2 13,143,000 10.75% 4 United Kingdom 1 11,373,795 9.30% 5 Pakistan 1 8,873,280 7.26% 6 Norway 1 8,872,020 7.26% 7 India 3 3,492,600 2.86% 8 South Africa 1 2,092,000 1.71% 9 Portugal 1 1,200,000 0.98% 10 Hungary 1 874,000 0.71% 4.2 Top Agencies (Year-to-Date) Rank Agency No. of Units (YTD) YTD Sales Value (AED) 1 Master Prime Properties LLC 15 73,648,475 4.3 Booking Channel Distribution (Month-to-Date) Channel Sales Value (AED) % of MTD Direct 73.65M 59.42% Agency 50.3M 40.58% 4.4 Property Distribution (Month-to-Date) Property Sales Value (AED) % of MTD Keturah Ardh Phase I - TH Plots 64M 51.91% Keturah Reserve Plots 50M 40.58% MAG 777 9M 7.51% 5. Key Performance Indicators (KPIs) 5.1 Sell-Through Performance Category Projects Observation Fully Sold (100%) MAG CITY, MAG 22 Strong demand, potential for price appreciation on future phases High Sell-Through (>80%) MAG 330 (98%) Near completion, focus on final unit sales Moderate Sell-Through (50-80%) Keturah Ardh (68%), Keturah Reserve (56%), Ritz Carlton (56%), MAG 777 (56%) Active sales phase, requires sustained marketing Low Sell-Through (<50%) Stabio Garden Living (29%) Requires strategic intervention 5.2 Collection Performance Category Projects Observation Excellent (>90%) MAG 22 (98.4%), MAG CITY (96.6%) Strong buyer commitment, low default risk Good (50-90%) Keturah Reserve (53.8%) On track, monitor payment schedules Moderate (40-50%) Ritz Carlton (43.5%), MAG 777 (42.3%), MAG 330 (38.6%) Requires collection follow-up Low (<40%) Stabio Garden Living (25.0%), Keturah Ardh (24.9%) Aggressive collection strategy needed 6. Strategic Recommendations Based on the data analysis, the following strategic actions are recommended: 1. Stabio Garden Living: Implement a targeted sales campaign focusing on SGLK-C4 and SGLK-C5 buildings. Consider pricing adjustments or enhanced incentive packages. 2. Keturah Reserve MU-002: Conduct a competitive analysis to understand the 15% sell-through rate. Evaluate unit mix, pricing, and positioning. 3. Collection Acceleration: For projects with <40% collection rates (Stabio, Keturah Ardh), implement proactive payment reminder systems and consider early settlement incentives. 4. Syrian Arab Republic Market: Given the strong MTD performance (41.13% of sales), develop targeted marketing materials and consider dedicated sales resources for this nationality segment. 5. Direct Sales Channel: With 59.42% of MTD sales coming through direct channels, continue to invest in in-house sales capabilities while maintaining agency relationships. 7. Dashboard Reference The following Power BI dashboard views are available for detailed analysis: Dashboard View Description File Reference Executive Summary Today/WTD/MTD/YTD metrics, property distribution, channel mix 1000135042.jpg Portfolio Overview Inventory, sales & receipts by project 1000135039.jpg Project Sales Revenue Detailed project-level performance 1000135037.jpg Ritz Carlton Summary Keturah Residences building-level detail 1000135050.jpg Keturah Reserve Summary Reserve Residences unit-level detail 1000135047.jpg Stabio Garden Living Building-level performance 1000135044.jpg Agency & Nationality Top agencies and buyer nationalities 1000135035.jpg Document End This document represents a point-in-time snapshot. For real-time data, refer to the live Power BI dashboard.