WELL Building Standard

KETURAH is a luxury wellness real-estate brand based in Dubai, UAE, developed under MAG Group Holding (a group founded 1978; KETURAH itself founded 2022). Its central proposition is that true luxury is measured in health and wellbeing rather than square metres — captured in the tagline "The Wealth of Wellbeing" and the proprietary living philosophy "Bio Living." The brand couples biophilic design and the WELL Building Standard (via a partnership with Delos) with…

pptx). • Governance artefacts referenced: "Keturah Doctrine", "Brand Manifesto", "Spiritual Intelligence Framework", ÉCRU Elements brand-voice system. — Moderate; require management confirmation of official status. 3. Vision & philosophy • Core philosophy: "The essence of wealth transforms into the luxury of personal well-being." — Moderate. • Positioning: the "New Luxury – Bio Living"…

Air Advanced purification / optimal indoor air quality Light Circadian lighting aligned to human biorhythms Colour Cool-neutral tone-on-tone palette (cream, champagne, bronze) Space Open-plan layouts fostering flow and connectivity Texture Natural materials — wood, stone, metal Guiding principle: "We equally respect all life forms: flora, fauna and human." 2. Scientific framing Bio Living is tied to the WELL Building Standard (via the Delos partnership)…

"WELL Building Standard™ Certified Wellness Sanctuary"

"Keturah's bio-living approach is grounded in WELL Building Standard certification—a third-party, evidence-based framework validated by medical research. We don't make health claims; we provide health infrastructure."

"Keturah Reserve, valued at AED 6.8 billion, is the Middle East's first residential community designed and certified for bio-living under the rigorous WELL Building Standard™."