Project Dossier
Bio Living turned vertical: a 46-storey Business Bay tower testing whether a philosophy built on gardens and ground can climb.
Facts on record
- Location
- Business Bay
- Type
- 46-storey luxury tower
- Status
- Announced (Sep 2023)
- Developer
- MAG
- Audience
- UHNW
What it is
Revealed on 13 September 2023 as an AED 2 billion (~$545 million) project, Keturah Tower brings the brand into high-rise urban form in Business Bay. The archive’s framing is explicit: this is the concept’s translation test from horizontal community to vertical living.
What to watch
Tower-specific documentation in the public corpus is thin relative to Reserve and Ardh — the dossier below carries every passage that names it, and unit counts, completion dates and the specifics of the wellness programme are still open.
Value AED 2bn / $545m
“>Luxury Tower</span></td> <td>Business Bay, Dubai</td> <td>439 units</td> <td>Premium finishes, smart home tech</td> </tr> <tr> <td>2018</td> <td>MAG City</td> <td><span class=”KETURAH
“MAG reveals new $545mn luxury tower, Keturah Business Bay.”KETURAH
y tower located in Business Bay, Dubai, valued at AED 2 billion ($545 million), bringing the Bio Living
in Business Bay, Dubai, valued at AED 2 billion ($545 million), bringing the Bio Living concept to a
In / MAG Official Announcements. "MAG reveals new $545mn luxury tower, Keturah Business Bay." Se
Figures are shown exactly as the archive records them. Where two values conflict, both are kept rather than reconciled into one.
The deep archive
26 passagesthe MAG Sales App, environmental monitoring, and a substantial multi-agent AI operations layer (ÉCRU/"Nuclear AI" prompt libraries, agent frameworks). Financial-tech: cryptocurrency acceptance and a $3 billion real-estate tokenization deal (MultiBank Group / Mavryk, May 2025). 13. Projects Identified: Keturah Reserve (Meydan/MBR City; Bio Living origin), Keturah Resort / Ritz-Carlton Residences…
Read it →Vision & Brand15. Press, media & research Cited coverage includes The National, Zawya, PRNewswire, LiquidityFinder, and MAG/Keturah official channels; an Arabic media outreach pack exists. Independent, peer-reviewed research embedded in the corpus is limited — most "research" is internal strategy/QA logs (gap). See T1985 RESEARCH AND EVIDENCE and T1985 EXTERNAL LINK (11,094 links…
Read it →Vision & Brandlines (Earth / Sky / Water), and geographic extensions (Stabio Garden Living by Keturah, Syria programme). Some names appear in flux (see contradictions/legacy-names). 6. Milestones 1978 MAG founded → 2022 KETURAH founded + Ritz-Carlton deal → 2023 Keturah Tower ($545m) → 2024 $762m Ritz-Carlton contract → 2025 Keturah Ardh (CITIC) + $3bn tokenization + Ardh Phase-1 sell-out → 2027 Resort completion → ~2030 Ardh…
Read it →Design & ArchitectureAir Advanced purification / optimal indoor air quality Light Circadian lighting aligned to human biorhythms Colour Cool-neutral tone-on-tone palette (cream, champagne, bronze) Space Open-plan layouts fostering flow and connectivity Texture Natural materials — wood, stone, metal Guiding principle: "We equally respect all life forms: flora, fauna and human." 2. Scientific framing Bio Living is tied to the WELL Building Standard (via the Delos partnership)…
Read it →Vision & BrandTexture) and validated via WELL / Delos (eight wellness dimensions). Guiding line: "We equally respect all life forms: flora, fauna and human." Major project findings Reserve (Bio Living origin), Resort/Ritz-Carlton (flagship, Q4 2027), Ardh (CITIC township), Creek, Bahr, Tower (Business Bay), Stabio (Switzerland — first international), Syria programme, and Earth/Sky/Water mansions. Lifecycle & happiness findings Marketed as a "comprehensive wellbeing and human…
Read it →Vision & BrandKETURAH project Keturah Tower (Business Bay). Location: Business Bay. Type: 46-storey luxury tower. Status: Announced (Sep 2023). Vision:. Philosophy: Bio Living high-rise. Amenities:. Wellness:. Partners:.. Contradictions: Value AED 2bn / $545m
Read it →In the archive (5)
The material this dossier was assembled from.
Relationship to Bio Living & the philosophy
This dossier is compiled exclusively from the public T1985 archive. See Bio Living and the connectivity system.