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Keturah Ardh Project - Performance Metrics & Data Analysis Bi-Daily Check-in Report - August 11, 2025 1. KETURAH SALES PERFORMANCE METRICS Keturah Portfolio Sales Achievement (2024) • Total Sales Value: AED 6.1 billion (USD 1.66 billion) for Keturah Reserve and The Ritz-Carlton Residences • Keturah Reserve Performance: • All townhouses: 100% sold • Residences: 60% sold • Plots: 93% sold • 2025 Pipeline: 26 luxury villas for sale The Ritz-Carlton Residences, Dubai, Creekside Performance • Residences: 70% sold • Ultra-luxury mansions: 40% sold • Certification: First fully wellness-certified resort in MENA region MAG Group Holding Portfolio Metrics • Total Portfolio Value: USD 11.9 billion (November 2024) • MAG Group Holdings Portfolio: USD 3 billion • Ongoing Sales: USD 5 billion • Total Developments: Approximately USD 17 billion 2. DUBAI REAL ESTATE MARKET PERFORMANCE (H1 2025) Overall Market Performance • Total Transaction Value: AED 431 billion (25% increase YoY) • Number of Transactions: 125,538 (26% increase from 99,947 in H1 2024) • Total Procedures: Over 1.3 million (sales, leases, other transactions) Investment Market Metrics • Total Investors: 94,717 (26% increase) • Investment Transactions: 118,132 • Investment Value: AED 326 billion (39% increase from AED 234 billion) • New Investors: 59,075 (22% increase) • New Investment Value: AED 157 billion (40% growth) Investor Demographics • UAE Residents: 45% of new investors • Women Investors: 30,487 female investors • Women Investment Value: AED 73.2 billion • Women Transactions: 34,792 Investment by Nationality • GCC Investors: AED 22.56 billion • Arab Investors: AED 28.4 billion • Foreign Investors: AED 228.35 billion 3. GEOGRAPHIC PERFORMANCE ANALYSIS Top Areas by Transaction Volume (H1 2025) 1. Al Barsha South Fourth: 10,469 transactions 2. Al Yalayis 1: 7,595 transactions 3. Wadi Al Safa 5: 7,178 transactions 4. Business Bay: 6,601 transactions 5. Dubai Marina: 6,428 transactions Top Areas by Transaction Value (H1 2025) 1. Dubai Marina: AED 25.1 billion 2. Business Bay: AED 22.5 billion 3. Burj Khalifa: AED 17.1 billion 4. Palm Jumeirah: AED 16.96 billion 5. Al Yalayis 1: AED 15.7 billion 4. QUALITY ASSURANCE METRICS Certification Standards • LEED ND: Leadership in Energy and Environmental Design for Neighborhood Development • WELL Building Standard: Health and wellness in built environments • WELL Health-Safety: First in MENA region for Keturah Resort • Sustainability Compliance: International environmental standards Construction Quality Metrics • Infrastructure Timeline: Q1 2026 delivery scheduled • Construction Start: Q4 2026 • Completion Target: 2030 • Zero-Mistake Implementation: Standard across all Keturah projects 5. CONVERSION RATE ANALYSIS Keturah Ardh Specific Metrics • Plot Sales Conversion: Phase 1 launched July 2025 • Master Agency: Fäm Properties (exclusive for Phase 1) • Target Market: Luxury townhouse plots (most scarce asset class in Dubai) • Payment Plans: Attractive and flexible payment solutions Market Conversion Indicators • Tenant to Owner Conversion: 45% of new investors are UAE residents • Luxury Market Growth: Sales above AED 10 million grew 29% from Q1 2024 • Premium Segment: 185% increase from Q1 2022 baseline 6. WEBSITE ENGAGEMENT & DIGITAL METRICS Digital Infrastructure • MAG Group Digital Services: Enhanced digital services implementation • Market Competitiveness: Boosted through digital transformation • Transparency Initiatives: Fostering transparent real estate ecosystem Engagement Applications • Portfolio Management: Real estate subsidiaries integration • Investor Relations: Enhanced engagement applications • Market Intelligence: Data-driven decision making systems 7. FINANCIAL PERFORMANCE INDICATORS Revenue Growth Metrics • YoY Growth: 25% increase in transaction values • Investment Growth: 39% increase in investment values • New Market Entry: 40% growth in new investor value Market Position Indicators • Global Ranking: Dubai among top 3 economic cities target • Sector Contribution: Real estate as key economic diversification pillar • Strategic Alignment: Dubai Economic Agenda D33 and Real Estate Strategy 2033 8. OPERATIONAL EXCELLENCE METRICS Process Efficiency • Transaction Processing: Over 1.3 million procedures completed • Market Transparency: Enhanced through digital services • Regulatory Compliance: Advanced regulatory environment Stakeholder Confidence • Investor Confidence: 26% increase in investor participation • Market Stability: Sustained demand across diverse segments • International Appeal: Strong global capital attraction 9. COMPETITIVE ANALYSIS Market Leadership • Keturah Position: Top 10 luxury real estate brands • Asset Portfolio: $22 billion current valuation • Innovation Leadership: First wellness-centric private city in Dubai Differentiation Factors • Heritage-Wellness Integration: Unique market positioning • Cultural Authenticity: Traditional Arabic architectural principles • Sustainability Focus: LEED and WELL certifications • Life-Scaping Innovation: 100,000+ trees (20-2,200 years old) 10. RISK MANAGEMENT & MITIGATION Quality Control • Zero-Mistake Standard: Implementation across all phases • TQM Compliance: Total Quality Management integration • McKinsey 7-S Framework: Holistic organizational alignment • Business Process Excellence: Continuous improvement focus Market Resilience • Diverse Investor Base: Multiple nationality segments • Economic Diversification: Multiple revenue streams • Strategic Partnerships: CITIC Limited collaboration (USD 1.67 trillion assets)