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KETURAH MASTER Q&A DOCUMENT Document Code: KETURAH-PR-T-MAG-2025-JULY-21-MEDIA DEPARTMENT- MASTER QA Date: November 21, 2025 Status: FINAL - 100% CONFLICT RESOLUTION TABLE OF CONTENTS 1. KETURAH BRAND: VISION, MISSION & PHILOSOPHY 1.1 What is the overarching vision and mission of the Keturah brand? 1.2 How does Keturah integrate human happiness and life cycle alignment into its developments? 1.3 What is the future direction of Keturah in relation to sustainability and community well-being? 2. KETURAH RESERVE: PROJECT-SPECIFIC Q&A 2.1 What are the key features and amenities of Keturah Reserve? 2.2 What is the current construction status and timeline for Keturah Reserve? 2.3 What are the unit configurations and sales status for Keturah Reserve? 3. KETURAH RESORT BY RITZ-CARLTON: PROJECT-SPECIFIC Q&A 3.1 What makes Keturah Resort by Ritz-Carlton a unique branded residence? 3.2 What are the exclusive services and amenities for residents of Keturah Resort? 3.3 What is the unit mix and sales status for Keturah Resort? 4. KETURAH BAHR: PROJECT-SPECIFIC Q&A 4.1 What is the concept and vision for Keturah Bahr? 4.2 What are the key features of the private island plots at Keturah Bahr? 4.3 What is the development timeline for Keturah Bhr? 5. KETURAH TOWNHOUSES (ARDH COMMUNITY): PROJECT-SPECIFIC Q&A 5.1 What is the master plan for the Keturah Townhouses in Ardh Community? 5.2 What are the design principles and community features of Keturah Townhouses? 5.3 What is the construction and handover schedule for Keturah Townhouses? 1. KETURAH BRAND: VISION, MISSION & PHILOSOPHY 1.1 What is the overarching vision and mission of the Keturah brand? Vision: To be a philosophical movement dedicated to redefining the human experience within the built environment, creating a brand beyond comparison that pioneers a universally resonant and fundamentally transformative path. Mission: To build for permanence, legacy, and the profound, enduring connection between humanity and the natural world. Keturah’s mission is to create environments where the highest form of luxury is the luxury of well-being, clarity, and a life lived in harmony with one’s deepest self. Core Philosophy: Keturah is not just a developer; it is a curator of life. The brand’s philosophy is rooted in a deep understanding of universal human experience, transcending geographical and cultural boundaries. This is manifested through two foundational principles: Universal Color Integration: Utilizing a proprietary palette derived from the most stable and universally recognized natural hues (sky, earth, light) to create environments of innate comfort, familiarity, and safety, reducing cognitive load and fostering a sense of belonging. Neuro-Architectural Imperative: Designing circulation pathways optimized for the dominant visual pathway (the right eye), ensuring the brain processes information with maximum efficiency and minimal stress. This creates a sense of infinite possibility and safety, an antidote to the anxiety of modern life. 1.2 How does Keturah integrate human happiness and life cycle alignment into its developments? Keturah integrates human happiness and life cycle alignment through its Bio-Living concept and multi-generational community model. Bio-Living: This is a holistic approach to design and development that creates a deep connection between residents and nature, enhancing physical, mental, and emotional well-being. Key elements include: Biophilic Design: Seamlessly integrating nature into the built environment with features like the 10,000 ancient olive trees, extensive landscaping, and natural materials. Advanced Wellness Technology: Incorporating features like EMF management, advanced air and water purification, and circadian lighting to create a healthy and restorative living environment. Sustainability: A radical commitment to sustainability, including a zero-paint target, advanced water recycling, and energy generation, ensuring a minimal environmental footprint. Multi-Generational Community Model: Keturah designs spaces and experiences that foster meaningful connections between different age groups, creating a rich social fabric. This includes: Intergenerational Flow: Architectural layouts that encourage natural interaction, with shared spaces accessible and appealing to all ages. Developmental Focus: Environments that nurture development and exploration, from water discovery gardens for toddlers to contemplative gardens for reflection. Legacy of Value: Creating environments where families can thrive and pass down a legacy of well-being, ensuring the value of the asset is not just financial, but familial and cultural. 1.3 What is the future direction of Keturah in relation to sustainability and community well-being? The future direction of Keturah is defined by the seamless integration of cutting-edge technology and radical sustainability, serving the core philosophical commitment to human well-being and generational legacy. Technological Integration (LLM): The future of Keturah is integrated and supported by Large Language Models (LLM), creating a Cognitive Community Infrastructure (CCI) that learns, adapts, and anticipates the needs of its residents. This includes: Generational Learning: The LLM captures and analyzes the collective wisdom and preferences of the multi-generational community, ensuring services and amenities evolve to serve all age groups. Personalized Well-being: The LLM acts as a silent well-being assistant, optimizing environmental factors like circadian lighting and air quality to the individual’s biological rhythm. Seamless Governance: The LLM manages community operations with predictive maintenance and unparalleled efficiency, enabling effortless living. Sustainability and Innovation: Keturah’s commitment to sustainability is radical and visible, setting new industry standards. Material Permanence: The zero-paint target and cladding all structures in natural stone eliminates the lifecycle of chemical-laden paints and reduces maintenance. Bio-Living Ecosystems: Creating self-sustaining ecosystems that minimize environmental impact and maximize resource efficiency. Innovation in Construction: Utilizing cutting-edge construction methodologies that prioritize precision, minimize waste, and ensure structural integrity and longevity. 2. KETURAH RESERVE: PROJECT-SPECIFIC Q&A 2.1 What are the key features and amenities of Keturah Reserve? Keturah Reserve is a luxury residential development designed around the principles of Bio-Living, offering a unique environment that enhances the well-being of its residents. Key features and amenities include: 10,000 Ancient Olive Trees: A heritage landscape of olive trees aged 25-2,800 years, creating a unique and serene environment. 77 Luxury Vehicles: A dedicated fleet of luxury vehicles for resident use. Bio-Living Features: Biophilic design, EMF management, advanced air and water purification, and circadian lighting. Wellness Center: A state-of-the-art wellness center with a gym, spa, and yoga studio. Community Spaces: Parks, gardens, and communal areas designed to foster interaction and a sense of community. Resident App: A dedicated app for booking amenities, accessing services, and connecting with the community. 2.2 What is the current construction status and timeline for Keturah Reserve? Construction Status: Under construction with CITIC Construction Co., Ltd. as the main contractor. Timeline: Q3-2027 → Q1-2028 for all components (apartments, townhouses, and villas). 2.3 What are the unit configurations and sales status for Keturah Reserve? Unit Type Count Sales Status Apartments 540 units 44% sold Townhouses 93 plots 100% sold Villas 90 units TBD 3. KETURAH RESORT BY RITZ-CARLTON: PROJECT- SPECIFIC Q&A 3.1 What makes Keturah Resort by Ritz-Carlton a unique branded residence? Keturah Resort by Ritz-Carlton is a unique branded residence that combines the legendary service of The Ritz-Carlton with Keturah’s philosophy of Bio-Living. This creates an unparalleled living experience where residents enjoy the best of both worlds: the highest standards of luxury and hospitality, and an environment designed to enhance their well-being. 3.2 What are the exclusive services and amenities for residents of Keturah Resort? Residents of Keturah Resort by Ritz-Carlton enjoy a range of exclusive services and amenities, including: Legendary Ritz-Carlton Service: 24⁄7 concierge, in-residence dining, and personalized services. Private Beach Club: Access to a private beach club with a pool, restaurant, and bar. Wellness Spa: A world-class spa offering a range of treatments and therapies. Fine Dining: A selection of fine dining restaurants and cafes. Rolls Royce Service: Included as part of member benefits. 3.3 What is the unit mix and sales status for Keturah Resort? Unit Type Count Sales Status Branded Residences (Apartments) 249 units 70% sold Ultra-Luxury Mansions 12 units 40% sold 4. KETURAH BAHR: PROJECT-SPECIFIC Q&A 4.1 What is the concept and vision for Keturah Bahr? Keturah Bahr is an exclusive island community offering a limited number of private plots for ultra-luxury mansions. The vision is to create a secluded and serene enclave for the world’s most discerning individuals, with unparalleled privacy, security, and luxury. 4.2 What are the key features of the private island plots at Keturah Bahr? 400 sqm Private Beach Plots: Each mansion owner receives a 400 sqm private beach plot. 80 sqm Private Facilities: Each plot includes 80 sqm of private facilities. Private Jetties and Marina: Private jetties and a marina for residents’ yachts. Unobstructed Sea Views: All plots offer unobstructed views of the Arabian Gulf. 4.3 What is the development timeline for Keturah Bahr? Timeline: Q4-2027 → Q1-2028 5. KETURAH TOWNHOUSES (ARDH COMMUNITY): PROJECT-SPECIFIC Q&A 5.1 What is the master plan for the Keturah Townhouses in Ardh Community? The master plan for Keturah Townhouses in Ardh Community is to create a vibrant and family-friendly gated community with a focus on green spaces, community facilities, and a high quality of life. The community is designed to be pedestrian-friendly, with a network of parks, playgrounds, and walking trails. 5.2 What are the design principles and community features of Keturah Townhouses? Design Principles: Modern and minimalist design with a focus on natural light, ventilation, and sustainable materials. Community Features: A community center, swimming pool, gym, and a range of retail and dining options. 5.3 What is the construction and handover schedule for Keturah Townhouses? Construction Cycle: 15-month cluster build. Timeline: Q3-2027 → Q1-2028