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KETURAH MASTER Q&A DOCUMENT (25 QUESTIONS) Document Code: KETURAH-PR-T-MAG-2025-JULY-21-MEDIA DEPARTMENT- MASTER QA V2 Date: November 27, 2025 Status: FINAL - 100% CONFLICT RESOLUTION & PR KIT INTEGRATION 1. KETURAH BRAND: VISION, MISSION & PHILOSOPHY 1. What is the overarching vision and mission of the Keturah brand? Vision: To be a philosophical movement dedicated to redefining the human experience within the built environment, creating a brand beyond comparison that pioneers a universally resonant and fundamentally transformative path. Mission: To build for permanence, legacy, and the profound, enduring connection between humanity and the natural world. Keturah’s mission is to create environments where the highest form of luxury is the luxury of well-being, clarity, and a life lived in harmony with one’s deepest self. 2. What is the “Complete Wealth of Wellbeing” and how does it guide Keturah’s development approach? “The Complete Wealth of Wellbeing” is the central brand philosophy that positions Keturah as a creator of holistic wellness ecosystems. It guides development by integrating physical, mental, spiritual, and environmental wellness into every aspect of property design and resident experience, ensuring that every element contributes to a richer, healthier life. 3. Can you explain the “Four Kingdoms” philosophy and how each project represents a different kingdom? The “Four Kingdoms” is a foundational philosophy that assigns a distinct element of wellbeing to each Keturah project, creating a diverse yet unified portfolio: Keturah Resort (The Marine Kingdom): Represents Physical Wellness through its connection to water and waterfront living. Keturah Reserve (The Terrestrial Kingdom): Represents Mental Wellness through transformational spaces grounded in nature. Keturah Ardh (The Avifauna Kingdom): Represents Spiritual Wellness and intergenerational living, inspired by the freedom and community of birdlife. Keturah Bahr (The Humanity Kingdom): Represents Environmental Wellness and our collective responsibility, embodied in exclusive, sustainable island living. 4. How does the 47-year legacy of the MAG Group influence the Keturah brand? Keturah builds upon the 47-year legacy of the MAG Group by combining decades of proven real estate expertise and financial stability with a new, forward-thinking approach to luxury wellness living. This heritage provides a foundation of trust, quality, and long-term vision, while Keturah pioneers innovation in design, sustainability, and resident experience. 5. How does Keturah integrate human happiness and life cycle alignment into its developments? Keturah integrates human happiness and life cycle alignment through its Bio-Living concept and multi-generational community model. Bio-Living connects residents to nature through biophilic design and advanced wellness technology (EMF management, circadian lighting). The multi-generational model fosters community through intergenerational flow, developmental focus in amenities, and creating a legacy of familial and cultural value. 6. What is the future direction of Keturah in relation to sustainability and community well-being? The future is defined by the seamless integration of cutting-edge technology (LLM- powered Cognitive Community Infrastructure) and radical sustainability. This includes a zero-paint target by using natural, durable materials, creating self-sustaining bio- living ecosystems, and using innovative construction methods to minimize waste and ensure longevity. 2. KETURAH RESERVE: THE TERRESTRIAL KINGDOM 7. How does Keturah Reserve embody the “Terrestrial Kingdom” of Mental Wellness? Keturah Reserve embodies the Terrestrial Kingdom by creating transformational spaces that are grounded in nature to foster mental clarity and peace. The design prioritizes a deep connection to the earth through its heritage landscape of 10,000 ancient olive trees, serene gardens, and walking paths, providing a restorative environment that calms the mind and reduces stress. 8. What are the key features and amenities of Keturah Reserve? Bio-Living Design: Biophilic architecture, EMF management, advanced air/water purification, and circadian lighting. Extensive Greenery: 10,000 olive trees, parks, and contemplative gardens. Luxury Fleet: A dedicated fleet of 77 luxury vehicles for resident use. Wellness Center: State-of-the-art gym, spa, and yoga studio. Community Spaces: Parks, playgrounds, and social gathering areas. 9. Who is the target audience for Keturah Reserve? The target audience is discerning individuals and families who seek a sanctuary from urban life without sacrificing luxury or convenience. They are wellness-conscious, appreciate nature and design, and value a community that prioritizes mental and physical well-being. 10. What is the current construction status and timeline for Keturah Reserve? Construction Status: Under construction with CITIC Construction Co., Ltd. as the main contractor. Timeline: Handover is scheduled between Q3-2027 and Q1-2028. 11. What are the unit configurations and sales status for Keturah Reserve? Unit Type Count Sales Status Apartments 540 units 44% sold Townhouses 93 plots 100% sold Villas 90 units TBD 3. KETURAH RESORT: THE MARINE KINGDOM 12. How does Keturah Resort represent the “Marine Kingdom” of Physical Wellness? Keturah Resort represents the Marine Kingdom by leveraging its prime waterfront location to promote physical wellness. The design emphasizes an active, outdoor lifestyle with direct access to the water, a private beach club, and amenities that encourage movement, recreation, and vitality, all enhanced by the legendary service of The Ritz-Carlton. 13. What makes Keturah Resort by Ritz-Carlton a unique branded residence? It uniquely combines the legendary, anticipatory service of The Ritz-Carlton with Keturah’s core philosophy of Bio-Living. Residents receive the highest standards of luxury hospitality within an environment meticulously designed to enhance their physical and mental well-being, creating a living experience that is both opulent and restorative. 14. What specific Ritz-Carlton service standards can residents expect? Residents can expect the full suite of legendary Ritz-Carlton services, including 24⁄7 concierge, in-residence dining, dedicated residential staff, personalized wellness programming, and meticulous property management, all delivered with the brand’s signature elegance and attention to detail. 15. What are the exclusive services and amenities for residents of Keturah Resort? Legendary Ritz-Carlton Service: 24⁄7 concierge, in-residence dining. Private Beach Club: With pool, restaurant, and bar. World-Class Wellness Spa: Offering a range of exclusive treatments. Fine Dining Restaurants and cafes within the resort. Rolls Royce Service: Included as part of the exclusive member benefits. 16. What is the unit mix and sales status for Keturah Resort? Unit Type Count Sales Status Branded Residences (Apartments) 249 units 70% sold Ultra-Luxury Mansions 12 units 40% sold 4. KETURAH BAHR: THE HUMANITY KINGDOM 17. How does Keturah Bahr fulfill the vision of the “Humanity Kingdom” and Environmental Wellness? Keturah Bahr embodies the Humanity Kingdom by creating an ultra-exclusive, sustainable enclave that represents humanity’s potential to live in harmony with the environment. It focuses on Environmental Wellness by offering a low-density, private island experience where sustainable design and responsible luxury preserve the natural beauty of the location for future generations. 18. What is the concept and vision for Keturah Bahr? The vision is to create a secluded and serene private island community for the world’s most discerning individuals. It offers unparalleled privacy, security, and luxury, with a limited number of plots for bespoke, ultra-luxury mansions, establishing a new benchmark for exclusive waterfront living. 19. What are the key features of the private island plots at Keturah Bahr? 400 sqm Private Beach Plots: Each mansion owner receives a dedicated 400 sqm private beach plot. 80 sqm Private Facilities: Each plot includes 80 sqm of private facilities. Private Jetties and Marina: For residents’ private yachts. Unobstructed Sea Views: All plots offer pristine, unobstructed views of the Arabian Gulf. 20. What is the development timeline for Keturah Bahr? Timeline: Handover is scheduled between Q4-2027 and Q1-2028. 5. KETURAH ARDH (TOWNHOUSES): THE AVIFAUNA KINGDOM 21. How does Keturah Ardh represent the “Avifauna Kingdom” of Spiritual Wellness and Intergenerational Living? Keturah Ardh represents the Avifauna Kingdom by creating a community that fosters Spiritual Wellness through connection and freedom, inspired by birdlife (avifauna). It is designed for intergenerational living, with open spaces, parks, and community hubs that encourage families to connect, grow, and create lasting bonds, promoting a sense of belonging and spiritual well-being. 22. What is the master plan for the Keturah Townhouses in Ardh Community? The master plan is to create a vibrant, family-friendly gated community with a focus on green spaces, community facilities, and a high quality of life. The community is designed to be pedestrian-friendly, with a network of parks, playgrounds, and walking trails that connect residents to each other and to nature. 23. What specific features promote intergenerational living within the Ardh community? The community is designed with features that cater to all age groups, including safe, pedestrian-friendly pathways, playgrounds for children, quiet parks for relaxation, and a central community hub with amenities for all residents. The layout encourages spontaneous interaction and provides spaces for family gatherings and community events. 24. What are the design principles and community features of Keturah Townhouses? Design Principles: Modern and minimalist design with a focus on natural light, ventilation, and sustainable materials to create healthy and efficient homes. Community Features: A central community center, swimming pool, gym, and a range of retail and dining options to serve residents’ daily needs. 25. What is the construction and handover schedule for Keturah Townhouses? Construction Cycle: 15-month cluster build. Timeline: Handover is scheduled between Q3-2027 and Q1-2028.