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MASTER PRESS RELEASE - GLOBAL EDITION Generated: November 28, 2025 Model: gemini-2.5-flash Status: DRAFT - Requires QA/QC Review FOR IMMEDIATE RELEASE Keturah Unveils AED 10 Billion Wellness Enclave, Redefining Dubai Luxury Master Developer MAG International Launches $5 Billion Portfolio Defined by Bio-Living Principles and the Four Kingdoms of Wellbeing DUBAI, UAE – [Insert Date, e.g., October 24, 2024] – Keturah, the ultra-luxury real estate brand developed by MAG International, today announced the global launch of its integrated AED 10+ billion portfolio of five signature projects across Dubai. This ambitious collection, comprising 1,554+ meticulously designed units, establishes Keturah as a pioneer in holistic wellness living, integrating advanced bio-living principles and neuro-architecture across residential, hospitality, and commercial sectors. Driven by MAG International's 47-year legacy in development, the Keturah ecosystem is poised to become Dubai’s definitive address for the discerning global citizen seeking unparalleled privacy, exclusivity, and profound wellbeing, with synchronized handovers projected between Q3-2027 and Q1-2028. The Philosophy: Architecture Rooted in the Four Kingdoms of Wellbeing Keturah’s development philosophy transcends conventional luxury, centering instead on the proprietary "Four Kingdoms of Wellbeing": Mental, Physical, Environmental, and Spiritual. This framework ensures that every design element, material choice, and amenity is meticulously curated to enhance the resident’s quality of life and performance. The portfolio is structured to activate these kingdoms: • Mental Wellness (Terrestrial Kingdom): Focused on sensory harmony and cognitive performance, anchored by Keturah Reserve. • Physical Wellness (Marine Kingdom): Dedicated to vitality and longevity through specialized movement and recovery facilities, anchored by Keturah Resort – The Ritz-Carlton Creekside Dubai. • Environmental Wellness (Humanity Kingdom): Prioritizing ecological stewardship and pristine living environments, embodied by Keturah Bahar. • Spiritual Wellness (Avifauna Kingdom): Fostering intergenerational connection and profound community belonging, found within the Keturah-Branded Townhouses in Ardh. Keturah Reserve: The Middle East’s First Bio-Living Residence The flagship Keturah Reserve (Terrestrial Kingdom) in Mohammed Bin Rashid City represents a paradigm shift in residential design. With an investment of AED 3 billion (USD 817 million) and comprising 723 units (villas, townhouses, and apartments), Keturah Reserve is the first residential community in the Middle East designed and certified for Bio-Living. The development is a sanctuary designed to optimize human health. Key differentiators include: • Ancient Arboriculture: The landscape features over 10,000 ancient olive trees, ranging from 25 to 2,800 years old, sourced and imported directly from Italy and Spain, creating unparalleled shade, air purification, and a sense of timelessness. • Neuro-Architecture Integration: Residences incorporate advanced technologies such as EMF (Electro-Magnetic Field) management systems and integrated circadian lighting designed to regulate the body’s natural rhythms, ensuring restorative sleep and peak daytime performance. • Wellness Protocol: The community is designed to meet the rigorous standards for WELL Building Standard™ certification. Residents benefit from AI-enabled wellness monitoring and a dedicated fleet of 77 luxury vehicles, including Rolls Royce chauffeur service, ensuring seamless and stress-free connectivity just 9 minutes from Downtown Dubai. Pinnacle Exclusivity: The Ritz-Carlton Reserve Creekside Dubai The Keturah Resort – The Ritz-Carlton Creekside Dubai (Marine Kingdom) elevates the concept of branded residences to an ultra-luxury echelon. This project introduces the only Ritz-Carlton Reserve branded residences in Dubai, offering 261 units, including 12 magnificent ultra-luxury mansions. Situated strategically on the Dubai Canal, adjacent to the protected Ras Al Khor Wildlife Sanctuary, the location offers unparalleled tranquility within a dynamic urban context. Residents benefit from the legendary, highly personalized service standards of a Ritz-Carlton Reserve, including 24/7 concierge service, in-residence dining, and access to a world-class spa and private marina. Integrated within the resort ecosystem is Keturah Bahar (Humanity Kingdom), an ultra-exclusive enclave of 12 private mansion plots. Each plot guarantees the owner approximately 400 sqm of private beach frontage and 80 sqm of private facilities, setting a new benchmark for waterfront exclusivity and environmental stewardship in Dubai. Holistic Ecosystem: From Home to Office Keturah’s vision extends beyond the residential sphere to create a complete ecosystem for the global elite. The Keturah Countryside Wellness Offices (Professional Kingdom) near Meydan comprise six towers of Grade-A office suites (400-600 sqm) designed around workplace wellness. Features include 20% balcony space per suite, advanced technology infrastructure, and a ground-floor Ritz-Carlton Garden, ensuring that professional environments contribute positively to employee health and productivity. Furthermore, the brand’s reach includes the Keturah-Branded Townhouses in Ardh (Avifauna Kingdom), where 558 plots within the larger MAG International master plan integrate the Keturah design governance and BlueZone wellness protocols, fostering robust intergenerational and community living. Leadership Perspective “Keturah is not a development; it is an enduring commitment to the highest quality of life achievable through precision architecture and profound wellness integration,” said Talal Moafaq AlGaddah, Senior Executive Vice Chairman of MAG International. “Our mandate is clear: to deliver tangible, measurable value that resonates with the UHNWI’s desire for privacy, legacy, and optimized living. By leveraging MAG International’s 47-year heritage and strategic $25 billion target portfolio, we are creating verifiable assets that transcend market cycles, positioning Dubai as the definitive global capital for bio-living luxury.” “The integration of the Four Kingdoms framework ensures that Keturah spaces actively contribute to the resident’s cognitive and physical performance,” added [Insert Name and Title of Architect/Wellness Expert]. “From the selection of ancient, high-frequency olive trees to the precise management of internal environmental factors like light and electromagnetism, we are applying the principles of neuro-architecture to create environments that are scientifically proven to enhance longevity and mental clarity. This level of factual, data-driven design is the new standard for ultra-luxury.” Strategic Delivery and Market Positioning MAG International’s strategic decision to launch these five integrated projects simultaneously underscores its financial strength and commitment to timely delivery. The synchronized handover timeline (Q3-2027 to Q1-2028) provides investors and end-users with unprecedented assurance. Keturah’s unique positioning—combining WELL-certified bio-living, Ritz-Carlton Reserve service, and MAG’s decades-long credibility—ensures its properties are not merely residences but legacy assets designed for the future of human performance. About MAG International and Keturah Founded in 1978, MAG International is a global master developer with a 47-year legacy of delivering landmark projects across the Middle East and globally. With a current portfolio exceeding $5 billion and a strategic target of $25 billion, MAG is recognized for its commitment to quality, innovation, and trust. Keturah is MAG International’s ultra-luxury real estate brand, serving as an enclave developer dedicated to holistic wellbeing. Keturah governs all aspects of design, construction, and resident experience through the proprietary Four Kingdoms of Wellbeing philosophy, creating meticulously curated environments that prioritize health, privacy, and legacy for the world's most discerning individuals. Media Contact: [Name] [Title] [Email Address] [Phone Number]