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Checklist C04: Brand Messaging & Content Project Information Field Value Project Name [e.g., Keturah Creek] Content Type [ ] Campaign [ ] Brochure [ ] Website [ ] Social [ ] PR [ ] Other Review Date [DD/MM/YYYY] Reviewer [Name, Title] 1. Brand Alignment Item Compliant? Notes Content reflects Keturah philosophy ("Wealth of Wellbeing") [ ] Yes [ ] No Messaging aligns with core narrative pillars [ ] Yes [ ] No Tone is warm, sophisticated, and inspiring [ ] Yes [ ] No Language is simple, evocative, and wellness-focused [ ] Yes [ ] No Content avoids hyperbole and unsubstantiated claims [ ] Yes [ ] No 2. Visual Identity Item Compliant? Notes Logo used correctly per brand guidelines [ ] Yes [ ] No Color palette adheres to brand standards [ ] Yes [ ] No Typography follows brand guidelines [ ] Yes [ ] No Photography style is consistent with brand [ ] Yes [ ] No Imagery reflects diversity and inclusivity [ ] Yes [ ] No 3. Messaging Pillars Pillar Present? Execution Quality Notes Live in Nature (Biophilic design, natural materials) [ ] Yes [ ] No [ ] Strong [ ] Adequate [ ] Weak Live with Intelligence (Smart technology, AI) [ ] Yes [ ] No [ ] Strong [ ] Adequate [ ] Weak Live with Soul (Community, connection, purpose) [ ] Yes [ ] No [ ] Strong [ ] Adequate [ ] Weak 4. Key Messages Message Included? Notes WELL Building Standard / Certification [ ] Yes [ ] No [ ] N/A Partnership with Delos / Mayo Clinic [ ] Yes [ ] No [ ] N/A Parsons International / Smart City [ ] Yes [ ] No [ ] N/A Biophilic design principles [ ] Yes [ ] No [ ] N/A Community and lifestyle benefits [ ] Yes [ ] No [ ] N/A 5. Accuracy & Compliance Item Compliant? Notes All facts and figures verified [ ] Yes [ ] No Legal disclaimers included where required [ ] Yes [ ] No Pricing and availability accurate [ ] Yes [ ] No [ ] N/A Partner logos used with permission [ ] Yes [ ] No [ ] N/A Content complies with advertising regulations [ ] Yes [ ] No 6. Call to Action Item Compliant? Notes Clear call to action present [ ] Yes [ ] No CTA aligns with campaign objectives [ ] Yes [ ] No Contact information / website correct [ ] Yes [ ] No Tracking parameters implemented (digital) [ ] Yes [ ] No [ ] N/A 7. Channel-Specific Checks Digital Content Item Compliant? Notes Mobile-optimized [ ] Yes [ ] No [ ] N/A SEO best practices followed [ ] Yes [ ] No [ ] N/A Accessibility standards met (WCAG) [ ] Yes [ ] No [ ] N/A Social media specs correct [ ] Yes [ ] No [ ] N/A Print Content Item Compliant? Notes Print resolution adequate (300 dpi) [ ] Yes [ ] No [ ] N/A Bleed and trim marks correct [ ] Yes [ ] No [ ] N/A Paper stock appropriate for brand [ ] Yes [ ] No [ ] N/A 8. Overall Assessment Rating Description [ ] Approved Content meets all brand standards. Ready for publication. [ ] Approved with Revisions Minor revisions required. List below. [ ] Not Approved Significant revisions required. Resubmit for review. Required Revisions: 1. 2. 3. 9. Sign-Off Role Name Signature Date Brand Manager Marketing Director Legal (if required)