C04 Brand Messaging Checklist

Checklist C04: Brand Messaging & Content Project Information Field Value Project Name [e.g., Keturah Creek] Content Type Campaign Brochure Website Social PR Other Review Date [DD/MM/YYYY] Reviewer [Name, Title] 1. Brand Alignment Item Compliant? Notes Content reflects Keturah philosophy ("Wealth of Wellbeing") Yes No Messaging aligns with core narrative pillars Yes No Tone is warm, sophisticated, and inspiring Yes No Language is simple, evocative, and wellness-focused Yes No Content avoids hyperbole and unsubstantiated claims Yes No 2. Visual Identity Item Compliant? Notes Logo used correctly per brand guidelines Yes No Color palette adheres to brand standards Yes No Typography follows brand guidelines Yes No Photography style is consistent with brand Yes No Imagery reflects diversity and inclusivity Yes No 3. Messaging Pillars Pillar Present? Execution Quality Notes Live in Nature (Biophilic design, natural materials) Yes No Strong Adequate Weak Live with Intelligence (Smart technology, AI) Yes No Strong Adequate Weak Live with Soul (Community, connection, purpose) Yes No Strong Adequate Weak 4. Key Messages Message Included? Notes WELL Building Standard / Certification Yes No N/A Partnership with Delos / Mayo Clinic Yes No N/A Parsons International / Smart City Yes No N/A Biophilic design principles Yes No N/A Community and lifestyle benefits Yes No N/A 5. Accuracy & Compliance Item Compliant? Notes All facts and figures verified Yes No Legal disclaimers included where required Yes No Pricing and availability accurate Yes No N/A Partner logos used with permission Yes No N/A Content complies with advertising regulations Yes No 6. Call to Action Item Compliant? Notes Clear call to action present Yes No CTA aligns with campaign objectives Yes No Contact information / website correct Yes No Tracking parameters implemented (digital) Yes No N/A 7. Channel-Specific Checks Digital Content Item Compliant? Notes Mobile-optimized Yes No N/A SEO best practices followed Yes No N/A Accessibility standards met (WCAG) Yes No N/A Social media specs correct Yes No N/A Print Content Item Compliant? Notes Print resolution adequate (300 dpi) Yes No N/A Bleed and trim marks correct Yes No N/A Paper stock appropriate for brand Yes No N/A 8. Overall Assessment Rating Description Approved Content meets all brand standards. Ready for publication. Approved with Revisions Minor revisions required. List below. Not Approved Significant revisions required. Resubmit for review. Required Revisions: 1. 2. 3. 9. Sign-Off Role Name Signature Date Brand Manager Marketing Director Legal (if required)